Race Directors

As all of you know, the event business has been completely shuttered since March 14.   Every event that should have been held the last several months has had to make the sudden decision whether to postpone, cancel, or try to go virtual.  While these decisions have not been easy for anyone, there has always been the hope that events would get going again soon.  We still don’t know when everyone will be able to go to full capacity on events, but there are baby steps being taken by many to make it happen.  Athlete Guild has been on the forefront since the beginni

One of the most often questions that we get asked is how to handle packet pickup.  This is actually a really good question and some thought needs to go into as to how a race wants to handle it.  For small races, it really doesn’t matter a whole lot as anything that you do will be fairly easy.  As the size of the race grows though, you need to put some thought into how you want to handle it.  You want to make it as smooth and easy for both your volunteers as well as the participants.  A packet pickup that is confusing and slow can be frustrating for everyone in

Managing your data properly is one of the most important things you can do as a race director.  The data is not only important to you but is also required for the timer, photographer, and possibly the medical staff.  The question is how do you handle that data?

When I started Athlete Guild in 2010, my goal was to help non-profits raise money through road races.  In 2010, there were a handful of races throughout the year and only a few companies servicing them.  The problem I was experiencing was that the companies providing service were in my estimation gouging the market.  They were charging outrageous rates and not really providing much in the way of services to the events.  As I was directing several local events for non-profits, it was a constant source of frustration to me.  I would either hire out and take a huge hit